Client: BT
Role: Design Direction
BT Hope United:
Recent research, commissioned by BT, found that 1 in 10 people have received online abuse in the past year. And so, to tackle online hate ahead of the UEFA European Championships, BT created Hope United; a diverse team of footballers who have come together from across the four nations.
Hope United's purpose is to educate the nation on how to protect themselves online and be good digital citizens.