Client: British Heart Foundation
Role: Design Direction

BHF - This is Science:
The campaign tells the real stories of people who are only alive today thanks to the public’s donations powering BHF medical breakthroughs that have transformed science fiction into reality.

Alongside a launch film, the integrated campaign includes press and out of home ads featuring the people from the film, alongside CGI images that vividly depict the scientific breakthroughs they’ve benefited from.